CRM-Beratung
Customer View as Management Approach
Customer Loyalty as an Integrated Management Approach.
2BCS understands Customer Relationship Management as an integrated management approach aimed at increasing customer loyalty and ultimately company value.
As independent experts, we focus on comprehensive integration of your desired CRM measures, especially with existing ERP tools.
What We Do in CRM for You.
Strategic Alignment
We facilitate the process of aligning your business units with CRM requirements for a unified market presence.
CRM Target Vision & Principles
Together with your specialists, we develop a CRM target vision aligned with your corporate and divisional strategies.
Requirements Management
We formulate your CRM requirements and create the basis for evaluating the appropriate software solution.
Customer-Oriented Organization
Aligning your processes with customer acquisition, customer development, and long-term customer retention.
CRM Audit
Based on interviews, we create a strengths/weaknesses profile and formulate proven recommendations for action.
Program Management
From individual projects to the entire CRM program: We support you from A to Z in implementation.
CRM Holistically Conceived – From Strategy to Implementation.
Strategic Alignment
Creating a consistent customer experience and seamless customer processes across all business units.
Customer-Oriented Organization
Aligning marketing, sales, and service concepts with the acquisition and retention of long-term profitable customers.
Customer-Oriented Culture
Building a corporate culture that fosters a customer-oriented mindset among employees.
Communication Tools
Using modern technologies to systematically and efficiently leverage customer potential.
Frequently Asked Questions.
Answers about CRM strategy, audit, and implementation.
We understand CRM as an integrated management approach that goes far beyond software. The focus is on strategic alignment, customer-oriented organization, corporate culture, and modern communication tools.
Not necessarily. CRM starts with strategy. We recommend starting with a CRM audit and defining a target vision. The right software follows from the requirements – not the other way around.
Based on interviews, we create a strengths/weaknesses profile and conduct a status assessment. From this, we derive concrete recommendations that serve as the foundation for your CRM strategy.
As independent consultants with broad ERP expertise, we ensure that CRM measures work seamlessly with your existing ERP tools – for end-to-end processes without media breaks.
Ready for Your CRM Strategy?
